AI in digital marketing: what's behind the buzz word

March 13, 2024


Cara Matthiessen, Frank Metz, Klaus Wegener


In this exciting webinar, Klaus Wegener, founder of 35up, Cara Matthiessen, Sr. Director Client Services at Deep Media, and Frank Metz, Managing Owner Metz Digital Consulting and former Director E-Commerce at Medion, will meet to discuss AI in digital marketing. Together, they will show how they successfully increase sales, improve performance and increase cost efficiency for customers and partners through AI and the use of algorithms - and which tools help them to do so.

Target Audience

This webinar is aimed at entrepreneurs, eCommerce experts, agencies and anyone interested in the latest trends and developments in online marketing and eCommerce.


  • Welcome and presentation
  • AI usage options and challenges
  • New ways to generate revenue and reduce costs
  • Presentation of tools and technologies
  • Outlook 2024 and questions from the audience