Thanks to Netflix, Spotify & Co., customer expectations have changed dramatically – and e-commerce needs to keep up. Today’s users expect ongoing value, personalized experiences, and frictionless convenience.
So how can online retailers adopt the best of the subscription model to build real loyalty?
Streaming platforms know what you want before you do. Their recommendations are tailored, timely, and seamless.
E-commerce can apply the same logic: Suggest relevant accessories or refills at the right time to create continuity instead of one-off purchases.
Pro tip: Smart systems like 35up don’t just boost cart value – they help foster loyalty across multiple buying cycles.
Why do people love streaming? No waiting, no hassle, no commitment.
While online shopping is inherently different, the principle remains: simplify every step.
In accessory sales, less can be more – think curated suggestions, not overwhelming lists.
Subscription services are upfront: monthly fees, flexible cancellations, clear value.
E-commerce should do the same:
Trust drives long-term retention.
Great platforms don’t rely on barriers to keep users – they provide real value.
Loyalty shouldn’t depend solely on discounts or points. Instead, focus on experience: helpful content, smart recommendations, tutorials.
If you want to keep customers, think beyond the transaction.
Offer value over time. Design experiences, not just sales.
That’s exactly where 35up comes in: with smart, contextual accessory suggestions that add value and drive loyalty.