Many merchants know the challenge: accessories and add-on services are rarely marketed systematically. Recommendations have to be maintained manually, inventory ties up capital, and valuable revenue potential is left untapped.
For a long time, automated cross-selling was seen as an enterprise-only feature – available only to big shops with in-house tech teams and complex integrations.
With the new JTL Plugin from 35up, developed in close partnership with Webstollen, these possibilities will soon be available to the SMB segment as well. JTL merchants will be able to display relevant add-on products and services directly in checkout, cart, or on product detail pages – with no manual maintenance, no inventory risk, and no operational overhead.
Here’s what that means in practice:
Early partners like Smartphoneonly are already seeing impressive results with our solution: tripled cross-selling rates, higher basket values, and stronger profitability.
“As part of our partnership with JTL, we’re democratizing access to cross-selling. Revenue growth without additional effort has long been reserved for enterprise players – now SMBs can finally benefit too,” says Klaus Wegener, Co-Founder and Managing Director of 35up.
This means that all JTL merchants will soon be able to compete on a level playing field with giants like Amazon – without enterprise budgets or developer teams. The plugin will be available shortly in the JTL Extension Store.
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