Clicking is out, speaking is in – voice commerce via Alexa, Siri, or Google Assistant is no longer a gimmick. But how does this hands-free shopping format affect upselling? And how can online stores sell accessories when users can’t see – only hear?
In traditional e-commerce, accessories appear as visuals: product carousels, sidebars, or checkout suggestions. In voice commerce, that’s gone. So recommendations must be context-aware, relevant, and natural-sounding.
Example:
“Alexa, order an electric toothbrush.”
– “Would you like to add replacement brush heads as well?”
It’s all about interpreting intent and offering logical, well-timed add-ons.
People are cautious with voice-based purchases. Add-on suggestions face even more friction:
To succeed, accessory offers need to be transparent and confidence-building – e.g. “This is the most frequently purchased add-on.”
To sell accessories via voice, your product data must be optimized:
This helps voice AI choose the right product and moment – without overwhelming the customer.
Voice-based upselling needs more than metadata. It requires smart systems that:
That’s where 35up comes in. The platform identifies accessory potential and can power voice interfaces via API – enabling smarter, frictionless voice commerce.
Voice commerce isn’t coming – it’s here. Sellers who rethink cross-selling for audio-first experiences will gain an edge. But that means thinking beyond visuals: toward context, trust, and intelligent systems.
👉 Learn more about context-based accessory recommendations with 35up