Personalization is one of the most powerful drivers in e-commerce. Customers expect relevant recommendations – and AI can now deliver them with impressive precision. But how far is too far? Where’s the line between helpful suggestions and intrusive marketing?
The checkout is where this balance becomes critical.
During checkout, customers have already made their purchasing decision. At this stage, they want speed, clarity, and trust. Overloading them with recommendations can backfire – it may not just annoy them, but even cause them to abandon their cart.
Common checkout mistakes:
The result: Instead of increasing cart value, you risk losing the customer.
Personalization at checkout should feel natural and helpful – not forced. The goal isn’t to push more products at any cost, but to offer a smoother, more complete shopping experience.
What works:
What doesn’t:
An AI-powered cross-selling solution like 35up finds the right balance:
Through continuous optimization, the checkout becomes smarter without overwhelming the shopper.
In checkout, precision beats quantity. AI helps narrow down millions of possibilities to the two or three most relevant add-ons. But even the best suggestion needs to be presented in a respectful, user-friendly way.
With 35up, shops can deliver AI-powered cross-selling that elevates the checkout experience with the right recommendations at the right moment. Learn more!