Online stores often optimize for traffic, checkout UX, and speed — but neglect one of the easiest ways to increase revenue: accessories. Whether it’s a charger, filter, cleaning kit, or matching upgrade, many shoppers would gladly add more to their cart. So why does accessory upselling so often fail?
The biggest mistake: offering accessories without any real connection. When a shop displays random products or positions recommendations in the wrong place (like at the very bottom of the page), users simply ignore them.
Better: Contextual accessory suggestions that match the main product or cart content — ideally placed right at the add-to-cart moment or in the checkout flow.
In many shops, upselling accessories is manual and inconsistent. Some products have suggestions, others don’t. Maintaining this manually doesn’t scale — especially for large catalogs.
Better: Automated systems that map accessory relationships based on real purchase behavior and continuously update recommendations.
Shops often rely on post-purchase emails to promote accessories. While this can work, it’s often too late. The prime moment to offer add-ons is right after the customer has committed to the main product — but before the purchase is completed.
Better: Intelligent upsell prompts at the point of decision, like during add-to-cart or in-cart interactions.
Accessories are not just technical extras — they’re psychological tools. Smart add-on suggestions reduce decision fatigue, build trust (“others bought this too”), and give customers a sense of completeness.
If you treat accessories as an afterthought, you’re missing revenue. Smart, contextual cross-selling doesn’t just lift AOV — it improves customer satisfaction, too.
With 35up, you can turn accessories into conversion drivers.
Our solution automatically identifies relevant add-ons and displays them at the right moment in the journey — seamlessly integrated into your checkout experience.