Why accessories can boost revenue and reduce waste
Sustainability in e-commerce is no longer a trend—it’s a clear customer expectation. Shoppers are increasingly focused on product longevity, repairability, and whether brands support responsible consumption.
This is where accessories show their true value: they help extend the life of products, reduce waste, and create real upsell potential. But to work effectively, accessories must be positioned with clarity, context, and intention.
Replacement filters, cleaning kits, extra parts—these aren't just extras. They enable customers to keep using their products longer and more effectively. That means fewer returns, less waste, and a better customer experience.
Tip: Present accessories as sustainable choices, not impulse buys.
Example: "Keep your product running longer—and reduce unnecessary replacements."
Talking about sustainability is easy. Demonstrating it is harder. Accessories are a simple, practical way to prove that a product is designed to last—not to be replaced.
Example messaging:
"This device is made for long-term use—with modular parts and easy-to-order replacements that reduce waste."
Accessories help turn abstract sustainability goals into everyday habits.
The power of accessory recommendations lies in timing. Drop them in at the wrong moment, and they feel like spam. Suggest them strategically—during checkout or post-purchase—and they feel helpful.
In-cart examples:
"You’re almost ready—want to add a cleaning kit to help your device last longer?"
Post-purchase ideas:
"Three months in—time for a fresh filter? Keep your air clean and your device performing."
Sustainability becomes part of the journey—not just a value statement.
Accessories are more than revenue drivers—they are tools for responsible commerce. When you frame them correctly, they support longer product cycles, reduce returns, and build customer trust.
That’s exactly where 35up comes in. Our platform delivers smart, context-aware accessory recommendations that help customers buy better—and help your business grow sustainably.
Discover how 35up helps you turn every transaction into a more sustainable experience.